Happy Pet Shelter
This pet shelter concept was created to promote pet adoption and reduce returned pets.
The design tackles Big Black Dog Syndrome—an unconscious bias in favor of lighter coated pets— which results in dark-coated animals spending more time in shelters. The solution comes as soft, round forms to shape a puppy looking in attention at its owner, ready to obey any commands. BBDS is also neutralized by playing with a dark silhouette and turning it into something that could be interpreted as more endearing and engaging.
New owners would be provided with a free pocket-size manual to help them successfully housebreak, train and understand their pet from the start, in order to reduce pet returns to the shelter.