Nova Electric LLC is an NYC-based professional electrical company. For the name, the client was inspired by the definition of the word nova: “A sudden brightening of a previously inconspicuous star”.
This thought was incorporated in a way that it looks like a flash of light passing between the N and the A, much like electricity would pass between two transmission towers.
The base for the logo is a thick, stable, modern font whose sharp peaks resemble antennas. Business cards, website as well as other marketing materials have been created.