& KAJA BOLTON REAL ESTATE GROUP
Kaja Bolton is a real estate agent based in Hoboken, NJ. Hoboken Living touches on matters of interior design and relevant lifestyle trends for Hobokenites; at the same time, it promotes Kaja's own staging projects and real estate updates. Her brand is focused on attainable luxury living and positioning Kaja as a tastemaker and knowledgeable real estate agent.
The original bubblegum-pink logo didn't reflect luxury or chic style: the font was similar to Papyrus and there was no identity guidelines document.
The logos for Hoboken Living and Kaja Bolton Real Estate Group—completely different before—are now tied together through the floret to be recognized as twin brands, two parts of a whole.
The logo now features modern fonts and an appropriate color palette that is easy to reference. A visual system and a proper identity guidelines document was developed to reflect the visual style of the brand.
Design work also included UI prototypes for the Hoboken Living website redesign as it transitions into the Hoboken Living Real Estate Group brand.
The cursive, horizontal version of the Hoboken Living logo was specifically requested to be kept next to the logo with the floret. A clear visual cue that though different, they are both part of a whole.